ARCHETYPES
Pick a profile. Get a company.
The fastest path to realistic test data is to describe the kind of company, not borrow a real one. Each archetype generates a fictional single-entity business with books that tie out and the edge cases that profile actually has.
Series A B2B SaaS~40 people · ~$3.2M ARR · Series A · Two years of history
Recurring revenue, deferred-revenue schedules, and a burn rate someone watches weekly.
Bootstrapped DTC brand~15 people · ~$8M GMV · Bootstrapped, profitable · Item catalog + COGS
High order volume, thin margins, and fulfillment bills that pile up fast.
Services agency~25 people · ~$6M revenue · Owner-operated · Project margins
Project revenue, contractor payroll, and invoices that age in ways someone has to chase.
Marketplace (ecommerce model)~120 people · ~$90M GMV, sampled · Series B · Ecommerce-style books
Lots of orders and lots of counterparties, on ecommerce-style books. Split payouts, escrow and Stripe Connect are not modeled.
Fintech startup~40 people · ~$40M TPV · Series A · Regulated-adjacent
You move other people's money, so the ledger has to be perfect — and provably so.
PE-owned operator (single entity)~200 people · Single legal entity · PE-owned · Board reporting
One legal entity, tight spend controls, and a board that wants a clean close every month.