ARCHETYPES
Pick a profile. Get a company.
The fastest path to realistic test data is to describe the kind of company, not borrow a real one. Each archetype generates a fictional business with books that reconcile and the edge cases that profile actually has.
Series A B2B SaaS~40 people · ~$3.2M ARR · Series A, 4 years old · SaaS gross margins
Recurring revenue, deferred-revenue schedules, and a burn rate someone watches weekly.
Bootstrapped DTC brand~15 people · ~$8M GMV · Bootstrapped, profitable · Inventory + COGS
High order volume, thin margins, refunds and chargebacks that have to net out.
Services agency~25 people · ~$6M revenue · Owner-operated · Project margins
Project revenue, contractor payroll, and invoices that age in ways someone has to chase.
Two-sided marketplace~120 people · ~$90M GMV · Series B · Take-rate economics
Money that flows through you to someone else — escrow, payouts, and the fee you keep.
Fintech startup~40 people · ~$40M TPV · Series A · Regulated-adjacent
You move other people's money, so the ledger has to be perfect — and provably so.
PE-backed rollup~500 people · Multi-entity · PE-owned · Roll-up by acquisition
Several companies wearing one trench coat — intercompany, consolidation, and a board that wants it clean.