Demo data that's alive, coherent, and never embarrassing.
The demo is where deals are won and lost — and demo data is almost always stale, thin, and obviously fake. Fictix makes it a company that reconciles, moves forward whenever you advance the clock, and looks like the prospect's kind of business. Seeding it from the prospect's own data is in early access.
Why demos rot
Demo environments are built once and never maintained — “last login: 8 months ago,” five fake invoices, numbers that don't add up. The moment your product has to actually computeon the data — reconcile, forecast, detect, close the books — generic demo data falls apart and the prospect stops believing. Screenshot demo tools can't help here: they fake the front end, not data your software has to do math on.
Mechanic 1 — point your product at a living company
Fictix exposes each company through native-shaped adapters, so your product connects to it much like it connects to a real customer's QuickBooks, Stripe or Plaid: change the base URL and send your Fictix project key. Your software lights up with a full, coherent business you didn't build. Advance the simulation clock whenever you want fresh activity, so the dashboard you demo shows this week instead of a timestamp from last year.
Mechanic 2 — let the prospect seed it with their own data, safely
The hardest objection in software sales is “will it work on mydata?” Prospects can't hand real financials to your sales team — so demos stay generic. Fictix sits in the middle as a neutral clean-room:
The prospect sees themselves in the demo; you see realistic, de-identified data. The deal's biggest objection disappears.
This flow is in early access. Today Fictix builds a look-alike from the prospect's domain and profile.
Why only Fictix can do this
Anonymizing real books and keeping them coherent are in tension — scramble the numbers naively and the books stop tying out, which makes the demo obviously fake. Keeping books tied out across systems is exactly what the Fictix generator does. The engine that builds look-alike companies today is the one customer-seeded companies (early access) run on.
Questions
How is this different from demo tools like Walnut or Reprise?
Those fake the front-end UI. Fictix generates the underlying, cross-system data your product computes on — so it works for data-driven software (FP&A, fintech, AP automation, close, audit) where screenshots aren't enough.
Does the demo data stay up to date?
It moves when you move it. Advance the clock whenever you want fresh activity — new invoices, payments, MRR movement — so the demo shows recent dates instead of last year's.
Can a prospect demo on their own data without exposing it?
Not yet, it's in early access. Today Fictix builds a look-alike from the prospect's domain and profile. In early access, the prospect uploads an export, Fictix anonymizes it while keeping the books reconciled, and issues a key that populates the demo, so the vendor never sees the real data.
Will the books still reconcile after anonymization?
That's the point of the early-access flow: re-balance scrubbed data so totals still tie out, unlike naive randomization. Generated companies already tie out across seven correlated systems today.